tamiya model kit business card

Tamiya is certainly very well known in its line of hobby model kits ranging from miniature cars to WWII planes and tanks. So, when their advertising department proceeded to promote the brand in Thailand, it made sense to make their business card in the form of a model kit that not only displays their business presence in the country but also contains a hidden enjoyment that allows the recipient of the model kit business card to assemble it into different toy miniatures such as a racing car, boat or a plane!

This is a really creative advertising idea by Tamiya, but one problem I can see is that the owner will no longer hold the proper information about the company if he/she decides to detach the parts from the model kit business card in order to assemble their miniature toy of choice.