Would You Lick A Magazine To Sample A Drink?
Magazines have been publishing advertisements that allow readers to sample the smell of the advertised products such as perfumes for ages but how about one that lets you taste how an actual beverage will taste like?
The issue of People’s Magazine this month contains one just like that. The full page ad by Welch’s grape juice contains a portion that allows the reader to sample the taste of the juice.
This is one of the new marketing methods for food and drink advertising which is in collaboration with First Flavor, a company that came up with the technology. Wth this new form of advertising, everyone could be taste-testing by sampling ads of pizzas, new brands of soft drinks or even children’s cold medicines off magazine pages!
Thankfully the design of the peel-off ads do not reseal for a second try, or it could happen that a second-hand reader gets to lick a used sample.